I'm guessing the people who put negative reviews for this just didn't do it right because when you follow the directions it is awesome. I'm going to do a step-by-step here of what worked for me. First step, if the gunk is cold then you need to warm it up. The directions say you can place it in some warm water or rub it between your hands. I stuck it in my bra while I read the directions. Consistency was perfect after about five minutes. I'm pointing this out because I think it's important and could be another cause of the other complaints about the product if the users didn't warm it up first. Next, wash your face with clarifying face wash (I literally used dish soap because I had heavy moisturizer on). Next, use the included towelettes to wipe the area where you will be using the product and dry thoroughly. Also, the directions say to NOT do this right after a shower because something about your skin being too soft or something. Not a problem here. I did not shower before, but just thought I would point that out because that could be another reason it didn't work for other people. After the towelette, thoroughly dry the skin. I used this for my eyebrows only. The directions also say your hairs need to be a certain length for this to work. Again, no problem here because mine were lookin' straight sasquatch - quite long. But, again, could be another reason it didn't work for some people. When you're ready to begin, have a good magnifying mirror, preferably with a light, unless you can see really good up close, which I can't. I bought one here on Amazon when I bought this stuff, and I got some awesome tweezers too. I'll try to find links and post them. The mirror has a USB plug. Perfect. Anyway, I digress. So, take the tube of gunk (now warmed by your body heat) and twist the end several times until you see it start to come out of the tube. This next part is important, apply it to the hairs you want to remove IN THE DIRECTION THE HAIR GROWS, meaning from the roots to the ends. Next, quickly take the little fabric strip and place it over the gunk and rub it 3 to 4 times in one direction, THE DIRECTION THE HAIR GROWS - not back and forth, just one direction from roots to ends sort of smoothing it down into the gunk. Third, grab the strip of fabric with one hand and place your other hand on the skin to hold it taut and quickly rip it off the OPPOSITE direction - meaning, grab the strip at the ends of the hairs, not the root end. You pull AGAINST THE DIRECTION THE HAIR GROWS. This is VERY important and I know could be a reason that it didn't work for other people because I accidentally did this more than once. No hairs came off on the strip when I yanked and then I realized I had yanked from the root end, not the other end and the hair did not come out. If you do it right and yank in the correct direction, like magic, all of your hair will come out and be stuck to the fabric strip. The strips are reusable and the gunk is water soluble and just washes off so if you accidentally get it where you don't want to remove your hair you can just wash it off and start over. You rinse the strips when you're done too and it comes right out. I don't know what this stuff is made out of, but for me it worked perfectly. I couldn't be happier. And way less of a pain in the arse than trying to melt actual wax and have it be the right temperature and all that. No way! If your brows are lookin' squatchy and you don't want to go to the salon, use this stuff.